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Double standard? The use of performance-enhancing products

"Our research shows that when people see others using ability-boosting products , they are more likely to see this behavior as morally unacceptable than if they were using the products themselves," write authors Elanor F. Williams (University of California, San Diego) and Mary Steffel (University of Cincinnati). Studying what they call an ethical double standard, the authors conducted five experiments to understand how people perceive the use and regulation of products and services designed to enhance one's ability, performance, appearance, potential, or well-being. In one study, participants were asked to imagine either taking or not taking a medication to improve their focus and concentration while taking an exam. Also taking the exam were people either diagnosed or not diagnosed with ADHD. When outperformed on the test by those taking the medication, participants were more likely to view taking the medication without having ADHD as embellishing one's per...